The Challenge of Managing Enterprise Content Teams
Large organizations manage content across various departments and regions. This often leads to situations where teams work in isolation, resulting in inconsistent messaging and duplicated efforts. Many enterprise marketers have noted difficulties in coordinating content activities, maintaining a uniform brand voice, and adjusting to new market trends. Without a centralized system, valuable content may be lost or recreated unnecessarily, which in turn affects overall efficiency.
How Trendin Simplifies Enterprise Content Operations
Trendin provides a unified platform that brings together content planning and collaboration for all teams. A centralized content calendar allows departments such as marketing, communications, product, and regional offices to plan and track content activities in one accessible location. This coordinated approach helps reduce redundant work and ensures that every team member follows the overall content strategy.
The platform includes a brand hub where your organization’s guidelines are stored. This ensures that all content produced adheres to a consistent tone and style. Additionally, Trendin integrates data from various sources to help identify topics of current interest, enabling teams to adjust their plans based on up-to-date information.
Collaboration features within Trendin help streamline communication among different teams. Tasks, deadlines, and approvals are managed within the system, reducing the need for extensive email threads or multiple spreadsheets. As a result, workflows become more efficient and content projects can move forward without unnecessary delays.
Trendin vs. Traditional Content Platforms
The table below outlines a comparison between Trendin and other widely used content platforms. It covers key features, pricing, and the specific benefits that Trendin offers to enterprise content teams.
| Platform | Notable Features | Pricing | Trendin's Advantages |
|---|---|---|---|
| Contently (Enterprise Content Marketing) |
Offers an end-to-end content marketing solution with access to a network of freelance writers and editors, along with strategy and analytics tools. | High-end enterprise pricing, typically ranging from $50k to $200k+ per year. | Trendin emphasizes internal collaboration and integrates trend data for timely content planning, which helps teams focus on relevant topics without relying on outsourced content. |
| Upland Kapost (Content Operations Platform) |
Provides a comprehensive suite for content planning, workflow automation, and alignment with buyer journeys. | Enterprise plans start around $3,500 per month (approximately $42k per year) with options for custom pricing. | While both platforms support content operations, Trendin offers built-in trend intelligence and a system designed for open collaboration across departments. |
| DivvyHQ (Content Planning & Calendar) |
A tool focused on editorial calendars with features for scheduling and basic workflow management. | Pricing begins at $79 per user per month for the Pro plan. | Trendin goes beyond basic planning by including trend data integration and tools for maintaining brand consistency, all within a unified content workflow. |
| Optimizely CMP (Content Marketing Platform) |
An integrated system for campaign calendars, content editing, asset management, and performance tracking, forming part of a broader digital experience suite. | Custom enterprise pricing, with packages typically starting around $36k per year and increasing based on requirements. | Trendin focuses specifically on content operations and trend analysis, offering a specialized solution that supports agile planning without the complexity of a larger ecosystem. |
Case Studies: How Top Enterprise Teams Use Trendin
Several large organizations have improved their content operations by adopting a unified platform like Trendin. The examples below illustrate how enterprise teams have addressed common challenges and achieved measurable improvements.
Case Study 1: Siemens – Unifying Global Content in B2B Tech/Manufacturing
Siemens, a well-established global technology and manufacturing company, needed to coordinate content across multiple business units. Each division had previously used its own tools and processes, leading to duplicated work and mixed messaging. By adopting a centralized content operations platform, Siemens was able to consolidate its planning efforts and improve communication among all teams.
The company implemented a single, unified content calendar that every team could access. This change reduced redundant work and helped ensure that all content adhered to the corporate brand guidelines. As a result, Siemens experienced faster campaign launches and more consistent messaging, which contributed to better customer engagement and stronger overall brand recognition.
Case Study 2: American Express – Data-Driven Content in Financial Services
American Express is recognized for its content initiatives, particularly through its OPEN Forum platform. The enterprise content team faced the challenge of delivering engaging and relevant content to a busy audience of small business owners, while still maintaining the trusted voice of the brand.
By using a platform that leverages audience data and trend insights, the team was able to adjust its content strategy to focus on topics that were in demand. This method allowed the team to prioritize content that addressed the immediate interests of its audience. Over time, the OPEN Forum became a key resource for business owners and helped reinforce American Express as a reliable source of business insights.
Case Study 3: Mondelēz (Oreo) – Real-Time Marketing in Consumer Goods
Mondelēz International, the company behind Oreo, demonstrated effective real-time marketing during a major sporting event. When an unexpected situation occurred during the event, the Oreo team quickly developed a social media post that was both timely and consistent with the brand.
The post was created, approved, and published within a short period, engaging a wide audience and drawing notable media attention without extra advertising expenses. This example shows how a well-organized content team, supported by a responsive platform, can effectively leverage current trends to achieve significant reach and engagement.
Key Benefits of Trendin for Enterprise Content Teams
- Unified Content Coordination: A single platform for all content operations helps ensure that various departments work together smoothly and reduces duplicated efforts.
- Consistent Brand Voice: Tools for maintaining tone and style across all content support stronger and more reliable brand recognition.
- Data-Informed Planning: Integration of trend data allows teams to focus on topics that are relevant, resulting in better engagement with target audiences.
- Efficient Workflows: Built-in collaboration and task management features help streamline the production process and reduce delays.
- Scalability: Designed for large organizations, Trendin offers custom permissions, integrations with existing systems, and dedicated support to meet enterprise needs.
Contact Us for Enterprise Plans
Organizations looking to improve their content operations can benefit from a tailored enterprise plan. Trendin offers solutions designed to integrate with your current processes, including custom onboarding and dedicated support for large teams.
For more details on how Trendin can help streamline your content strategy and improve cross-department collaboration, please contact us to learn more about our enterprise plans.